Everything remotely popular online is deemed “viral” nowadays — from a video racking up a measly million views to memes that ended up defining the first month of a whole presidential campaign. Some recipes, like the recent cucumber salad explosion, go bona-fide viral, captivating the attention of foodies on social media for… at least a week. But recently a recipe for pumpkin chocolate […]

Everything remotely popular online is deemed “viral” nowadays — from a video racking up a measly million views to memes that ended up defining the first month of a whole presidential campaign. Some recipes, like the recent cucumber salad explosion, go bona-fide viral, captivating the attention of foodies on social media for… at least a week. But recently a recipe for pumpkin chocolate […]